The EU-MENA Tourism Think Tank is a newly established initiative under the American Research Foundation promoting, enhancing and encouraging EU-MENA Tourism, Hospitality and Heritage related research. The EU-MENA Think Tank provide an international platform for debate and dissemination of research findings whilst facilitating the discussion of new research areas and techniques. EU-MENACON-2016 shall add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the EU-MENACON-2016 is international and encompasses research into tourism/hospitality/heritage aspects as well as the development of new research approaches.